There's something about visiting a familiar fast food chain abroad only to discover a multitude of micro-differences that can lead one to feel a bit like they've stumbled into uncanny valley. While burger joints like McDonald's and Burger King have done well in Japan and Korea, proliferating like the American bases and ex-pats who so desperately love their existence, tacos have been a harder sell. There's a litany of different factors that play into that fact- for one, geographic proximity to any country where tortillas and frijoles constitute a key component of the diet. Any cursory glance at a map and you'll quickly recognize that while our world is growing ever more connected by the day, there's still some bridges to be built and Latin America and Asia are quite distant from one another. It's not that tacos are wholely nonexistent- you can absolutely find tacos in Tokyo and Seoul, but they're likely going to be rare and a bit expensive. When I was in Japan, there were no Taco Bells in the Tokyo area that I knew of (and I searched)... that may have changed in the intervening 4 or so years since then, though. Seoul, however, has several Taco Bell locations. I'm sure a socio-cultural study on the minute differences that lend Koreans towards being more accepting of Taco Bell's menu than Japan was would be absolutely fascinating- my best guess is that maybe the popularity of eating meats wrapped in vegetables via ssam makes tacos a little more easy to introduce, but that could be wrong.
Whatever the reasons, Taco Bell exists in the Hongdae area of Seoul, and since I spent a lot of time in that area running errands and just exploring, so it was inevitable that I'd eventually find my way in. Taco Bell was one of those guilty pleasures I found myself missing while in Japan, and after being in Seoul for several months it was a comforting nostalgia. Taco Bell has one of the most consistent menus and presentations worldwide, which I've read is due to how meticulous their measurements are in preparing their items. Of course, being a foreign menu it was tailored to suit Korean tastes with items like the Kimchi Quesadilla or fiesta fries (which we're only now starting to see pop up in select Taco Bell stores in the US), but there were still some old faithful items on the menu, too. I got a volcano burrito and cheesy potatoes because they're familiar carby/cheesy comfort, but I definitely recommend trying to local menu. Every food chain will have their's and it's a lot of fun to try items you can't find back home!
Thanks for stopping by!
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XOXO,
NAU
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